PUMA has unveiled its latest campaign for the classic sneaker, featuring Kylie Jenner.

This season the brand aims to showcase young talent in the music and entertainment industry, starting with reality star and 'social media phenomenon' Jenner. PUMA said 'These kids don't work 9-5, they're on Snapchat 24-7 and the Suede is a staple in their sneaker rotation. Today they are keeping the sneaker culture interesting and alive with their unique sense of style and influence'. The images were captured by street photographer Jamel Shabazz.